It’s in the Mail! Key Elements of a Direct Mail Campaign, Winning Campaigns, 2010 Direct Mail Issue, Volume 7 Issue 4  The mail is still the best, most direct way, to get your message to the voters, if it’s done right. Here are some tips to make sure your mail is read by your target voters. READ

Ten Common Mistakes Novice Candidates Make,  Campaigns and Elections, June 2003  Don’t let your first campaign be sidetracked by some common pitfalls first time candidates frequently fall into. READ

Ten Secrets for a Successful Political Fundraiser, Campaigns and Elections, February 2004  Yes, you can raise money and support at your event, if you do it right READ

The Ties that Bind: Successful  Coalition Building for Referendum or Initiative Campaigns, Campaigns and Elections, 2005 You may not know it, but there are unlikely allies out there, ready to join your coalition and help win that campaign. READ

Dialing for Dollars, Campaigns and Elections, April 2005  Yes, you can, you must, pick up that phone and ask people for money. Remember, it’s not for you, it’s for your issues that the voters share. They want to help. READ

You Got the Most Votes, Now What?  Winning Campaigns, August 2008  What to do when you win the Primary, but now have to start all over again in a runoff election?  READ

When Women Run – Women Win, Winning Campaigns, Volume 6, Issue 2  The truth is women often don’t run out of fear of losing, time constraints and pressures of family life, but the fact is when they do run, they win at the same rate as their male counterparts.  READ 

Are You Ready to Run?  Winning Campaigns, Volume 7, Issue 2 What you need to do to prepare for that campaign, before you ever take out your papers. READ

The New Kid in Town, Independent Expenditure Campaigns in Down Ticket Races
(Unpublished) Independent expenditure campaigns are becoming more common in local races as unions and other groups flex their muscle. This article details the way these campaigns can work for, and against, the candidate n a down ticket race. READ