Clients
Shirlee Zane, Supervisor 3rd District, Sonoma County, 2008
Denise Rushing - Lake County Supervisor, Dist. 3 2006
Susan Adams - Marin County Supervisor, District 1, 2002
Mary Ann Maggiore - Fairfax Town Council, 2005
Whitney Hoyt - Sausalito-Marin City School Board, 2006
Greg Brockbank - San Rafael City Council, 2007
Judy Schriebman - Las Gallinas Valley Sanitary District, San Rafael, CA 2007
Derek Knell - Novato School Board, 2006
Fairfax Measure F
Shirlee Zane, Supervisor 3rd District, Sonoma County, 2008
In the primary campaign, Shirlee, a novice candidate running against three
seasoned campaigners, came in first with 34% of the vote. A strong campaign
team, a winning message ("for a healthy Sonoma County") and support from
environmentalists and unions helped fuel her victory.
Shirlee is facing a November runoff against second place Sharon Wright.
View Shirlee's winning mail and walk piece: Shirlee Zane for Supervisor | Walk Piece
Visit Shirlee's campaign website
Denise Rushing, Lake County Supervisor, Dist. 3 2006
Visit Denise's Website
Denise Rushing had a tall order to beat an incumbent Republican Supervisor
in a troubled County. As a relative newcomer, she had to increase her name
recognition and let people see she was qualified to do the job, in touch
with the issues Lake County residents cared about and was "one of us."
Denise set up weekly meet and greets in local coffee houses and restaurants
where neighbors could drop by and hear her positions.
We got her out walking early with a dedicated band of volunteers, covering a
large portion of her spread out district.
We identified issues of concern to residents, notably lack of jobs and
locally owned businesses, frequent flooding, need for local control over
resources and a crying need for Government to be more open.
Denise addressed these issues with some pithy mail, radio and TV spots, as
well as door to door and in her weekly coffees.
Although she began as an unknown, her positive attitude, willingness to
tackle tough issues with knowledge, skill and determination led to a major
victory on election day.
Her mail emphasized the difference between her and the incumbent, including
his practice of using County resources for campaign purposes. She touted
her "new leadership" for a "New Day" in Lake County.
View Denise's winning mail:
Susan Adams, Marin County Supervisor, District 1, 2002
Visit Susan's Website
Susan Adams, Ph.D was a nurse practitioner and teacher at Dominican
University when she threw her hat in the ring, determined to fight for a
healthy Marin County. She soon found herself in a tough race against a
popular City Council member. The key issue was development of one of
Marin's remaining agricultural properties along the 101 Freeway.
A born campaigner, Susan just needed to meet all of the District's 28,000
voters to win the election. A tall order! We had her and several volunteers
walking precincts days and night; an active phone bank answered voters'
questions. And a survey allowed feedback.
Our mail focused on her position on this development, firmly opposed, as
well as her plans for better transit, health care and good government for
her constituents. She highlighted neighborhood challenges and reached out
to absentee voters early.
Although the final count was close, her margin of victory was comfortable
enough that she ran unopposed in 2006.
View Susan's winning mail (3 page PDF file).
Mary Ann Maggiore, Fairfax Town Council, 2005
Although serving as a Planning Commissioner, Mary Ann was yet another first
time campaigner. Running in a small town, she nonetheless had stiff
competition. But her engaging ways and aggressive campaign led her to
victory.
Mary Ann needed to position herself as outstanding in a large field of
candidates. She did that early by demonstrating her abilities to "bring
people together." She enlisted many active volunteers, including her
daughter, whose homemade campaign sign "My mother rocks!" was featured in a
local news article on election day. Our mail showed her favorably meeting
with voters and proved her dedication to preserving local businesses and
affordable housing and protecting Fairfax's woodlands and hillsides.
Her theme was "others promise, Mary Ann delivers." Because of her Planning
Commission and volunteer work, she had amassed an impressive track record of
getting things accomplished in Fairfax.
All three of these women earned the Sierra Club's endorsement, a tribute to
their environmental credentials, which does not go unnoticed in local
elections.
View PDF of Mary Ann's winning mail.
Whitney Hoyt, Sausalito-Marin City School Board, 2006
Whitney had been a school principal for many years when she decided to run
for school board. Her District was facing many challenges, including "white
flight" in a District in which most voters were white, but most students
were black. Her challenge was to at once appeal to the more affluent voters
to keep their kids in local schools and to win the trust of the African
American community.
She also had to defeat an appointed incumbent. Her theme- "shouldn't you
decide who runs your kid's schools?" resonated with voters who felt the
District deserved a true election.
Our mail featured the diversity of the school and Whitney's experience in
dealing with the problems of overcoming similar challenges. Prior to being a
school principle she had worked as a counselor for at risk youth and
consultant to help troubled districts with issues of diversity and school
safety.
View PDF of Whitney's winning mail.
Greg Brockbank, San Rafael City Council, 2007
Greg was a consummate campaigner, having won election to the College of
Marin Board of Trustees 5 times. Running for City Council in Marin's
largest City would offer new challenges. A former longtime fire chief was
the main opponent. Outspent and getting a late start on his run, Greg
nevertheless benefited from information about his opponent's poor management
skills and unpopularity among the rank and file firefighters coming out via
two independent expenditure campaigns.
Greg was able to keep his campaign positive and issue focused, earning
endorsements from the Sierra Club, many unions and local activists, to help
him attain a clear victory on election night.
His mail focused on the direction the City would take in the future. Greg
led the way forward with his message of transit alternatives and emissions
control. His past activism and campaign experience stood him in good stead.
He highlighted the support of well known local residents who told the
voters that Greg was "the right choice to move our city forward".
Although a post office glitch held up his mail until after the first week of
absentee voting, he pulled in those all important poll and late absentee
voters with a well run phone and walk operation, spearheaded by unions and
firefighters.
Our simple signs were two-sided touring Greg's main endorsement, the
Firefighters and the Sierra Club.
View PDF of Greg's winning mail. | View Greg's Sign
Judy Schriebman, Las Gallinas Valley Sanitary District,
San Rafael, CA 2007
This was Judy's second run for a seat on the board of her local district.
This time, she took on a 20 year incumbent and beat him in a nail biter of a
race, that was tipped in her favor by a late comparison piece and a "robo"
call in Judy's voice reminding the voters of her opponent's
anti-environmental record.
View PDF of Judy's winning mail.
Derek Knell, Novato School Board, 2006
For Derek's campaign Green Dog partnered with Kathleen Russell Consulting.
Between our mail and Kathleen's field work, Derek was able to pull out a
close victory over a long term incumbent. But it wasn't until two weeks
after the polls closed and the late absentee votes counted that he pulled
ahead to victory, proving once again that "it ain't over til it's over."
View PDF of Derek's winning mail.
Fairfax Measure F
Dotty helped the successful Measure F raise needed revenues for public
safety and infrastructure in Fairfax.
View Measure F winning mail.
|
